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VN’s smartphone market sees new names, besides Samsung, Oppo and Apple

Việt Nam’s smartphone market is seeing a number of new names this year, besides Samsung, Oppo and Apple which have been dominant in the market for many years.

The new names include Vsmart, Realme, Vivo and Xiaomi.

Statistics from Thế Giới Di Động and FPT Shop showed that the top 10 best-selling smartphones at these two leading smartphone retail chains from the beginning of this year included products by Vsmart, Realme, Vivo and Xiaomi, which rarely happened during the past five years when Samsung, Oppo and Apple took the top positions.

Six best-selling smartphones at Thế Giới Di Động and FPT Shop in the first nine months of this year were Samsung A51, Vsmart Joy 3, Samsung A11, Oppo A31, Realme 5i and iPhone 7 Plus.

Both Vsmart Joy 3 and Realme 5i were in the best-sellers of Thế Giới Di Động and FPT while Vivo and Xiaomi were only in the list of the former.

Recent figures of the global technology market analytic firm Canalys showed the top five smartphone brands in Việt Nam in the third quarter were Samsung, Oppo, Xiaomi, Vsmart and Vivo.

Samsung lead with a unit market share of 33 per cent, a drop of six per cent against the same period last year. Oppo came second with a market share of 15 per cent, a fall of 21 per cent, followed by Xiaomi with a share of 12 per cent and nine per cent share for both Vsmart and Vivo.

Xiaomi expanded rapidly in the third quarter at the rate of 114 per cent year-on-year and Vivo at the rate of 75 per cent.

In Southeast Asia, the top smartphone brands in the third quarter were Samsung with a unit share of 20 per cent, Vivo with 19 per cent, Oppo with 18 per cent, Xiaomi with 14 per cent and Realme with 13 per cent.

Samsung and Oppo saw decreases of 14 per cent and 15 per cent respectively in annual growth while Realme saw an increase by 113 per cent, Xiaomi by 18 per cent and Vivo by 37 per cent in the regional market.

Adsota’s reports on Vietnam Digital Advertising earlier this year showed that 43.7 million out of the country’s population of 97.4 million, or 44.9 per cent, used smartphones, putting Việt Nam in the top 15 countries in terms of smartphone users in the world.

Smartphones were expected to rapidly expand their coverage in Việt Nam where the Government was eyeing to push digital transformation.

Minister of Information and Communication Nguyễn Mạnh Hùng at the recent National Assembly Q&A session said that as smartphones were essential for digital transformation, the market will see the launch of cheap smartphones, at around VNĐ600,000-700,000 each, to ensure that every Vietnamese citizen could afford one.

The ministry asked to expand the coverage of 3G, 4G and 5G to every corner of the country to ensure all people in mountainous, remote and isolated areas are able to access the internet.

The ministry also proposed to develop a project producing cheap smartphones in an effort to promote the use of smartphones for the country’s digital transformation.

From October, Viettel launched the Vsmart Bee Lite smartphone at a price of VNĐ600,000 (instead of VNĐ1.49 million) together with a three-month data package of 15GB per month.

Vsmart Bee Lite was a product of the cooperation between Viettel and VinSmart in an effort to ensure that everyone could afford smartphones and access digital utilities. — VNS

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