10 of the Best Stocks to Buy for 2023

Apple Inc. (AAPL)

First up is Apple, the largest publicly traded company in the world, if you exclude government-backed behemoths such as oil giant Saudi Aramco. Like other tech stocks, AAPL shares had a rough go of it in 2022, as recession fears and soaring interest rates spooked investors in the sector. Following a rare 26.4% pullback in 2022, Apple shares have surged 34.7% through Sept. 13, even after recently taking a drop after hitting all-time highs and eclipsing the $3 trillion mark for the first time in history. The iPhone maker now trades at around 29 times earnings, reflecting the market’s confidence in the company’s strong competitive moat.

Apple recently unveiled its newest product, a virtual reality headset dubbed the Apple Vision Pro, which will retail for $3,499. While that price tag will likely make it a niche product in the early days, investors are hoping some iteration of the technology will emerge as a new source of meaningful revenue alongside product lines like the Apple Watch and the Mac. More recently, the company unveiled its iPhone 15 line of smartphones, boasting better cameras, improved mobile gaming performance and a USB-C port, among other features.

Dutch Bros Inc. (BROS)

While massive, established companies like Apple can offer investors some stability, smaller companies have more room for expansion and can boost portfolios. Enter the rapidly expanding coffee chain Dutch Bros, which for comparison’s sake is less than 0.2% the size of Apple despite being worth about $4.5 billion. Revenue grew like a weed in 2022, surging 48.4%. With initial roots on the West Coast, Dutch Bros locations are almost entirely in the West and Southwest, with 754 locations in 14 states as of the end of June.

The small footprint of its drive-thru stores means they are relatively cheap to open, allowing for faster expansion. That shows up in the numbers: Dutch Bros opened 133 new stores in 2022, which works out to location growth of 25%. Second-quarter earnings for the coffee chain, reported on Aug. 8, saw 34% year-over-year revenue growth and 3.8% systemwide same-shop sales growth. The company announced plans to transition its president, Christine Barone, into the role of CEO in the near future, with current CEO Joth Ricci stepping down by Jan. 1. While the stock climbed nearly 18% the next day, shares have since given up those initial gains.

Citigroup Inc. (C)

Next up is Citigroup, a roughly $83 billion multinational bank with both retail and investment banking arms. What Citigroup offers investors is twofold: First, it pays a healthy 4.9% forward dividend yield, which is a nice buffer for shareholders in an era of rising rates and high inflation. That dividend is sustainable over time, with Citigroup using about 30% of earnings to finance its payouts. Aside from its high dividend, Citigroup also looks like a value stock at current levels, trading for less than seven times forward earnings and just 0.43 times book value. Famed investor and financial guru Warren Buffett began buying Citigroup stock in the first quarter of 2022, and Berkshire Hathaway Inc. (BRK.A, BRK.B) now owns a roughly $2.4 billion stake in the company. Citigroup stock is down 3.3% in 2023 through Sept. 13.

Amazon.com Inc. (AMZN)

Dominant e-commerce giant Amazon had a miserable 2022 in which shares lost 50% of their value. The culprits included cost inflation, a tight labor market, supply chain challenges and dwindling consumer confidence. That said, the market was far too eager to write off Amazon, whose crown jewel is Amazon Web Services, its large, fast-growing and massively profitable cloud services arm. AWS has an annual revenue run rate of about $88.5 billion. Given cloud services rival Microsoft Corp. (MSFT) trades for about 12 times sales, putting the same multiple on AWS pegs its value at $1.06 trillion. At Amazon’s roughly $1.49 trillion valuation, investors are getting the rest of the company’s massive operations – which posted 2022 sales of $434 billion – for about $430 billion, roughly the same as its sales.

While shares aren’t the clear bargain they were to start the year, the business is heating up again: Amazon shares rose more than 8% on Aug. 4 after it beat forecasts on earnings and sales for its second quarter and gave investors improved guidance for the third quarter. AMZN has proven to be a great pick thus far in 2023, with shares up 72.4% through Sept. 13.

Walt Disney Co. (DIS)

One of the most important things to consider when selecting stocks to buy and hold for the long term is a company’s management team. And with the recent return of longtime CEO Bob Iger, Disney has that in spades. Considered one of the best CEOs this side of the millennium, Iger presided over a series of wildly successful acquisitions – including Pixar, Marvel Entertainment and Lucasfilm – before passing the CEO role to Bob Chapek in February 2020. Disney’s earnings report for the quarter ending July 1 saw the House of Mouse posting a rare net loss of $460 million due to one-time charges and revenue growth of 4%, which came in below expectations. A recent price hike for streaming service Disney+ helped soften the blow of a huge loss in subscribers, largely from its India platform Hotstar.

Disney has faced several high-profile disputes this year; Florida Governor Ron DeSantis has been on a crusade against the company for publicly opposing anti-LGBTQ bills, and Charter Communications Inc. (CHTR) recently settled a dispute with Disney over carrier fees for its ESPN channel, before ultimately resolving it before the NFL’s first Monday Night Football game of the year. DIS stock is off 3.9% this year through Sept. 13.

PayPal Holdings Inc. (PYPL)

A time-tested financial stock, PayPal is curiously trading for less than its 2020 pandemic lows, despite earnings per share of $4.13 in 2022 – higher than any year between 2018 and 2020. Shares were absolutely hammered in 2022, shedding 62% due to a weaker macro environment and the loss of its lucrative relationship with eBay Inc. (EBAY). Shares now trade for about 14 times expected 2023 earnings, despite a five-year average ratio of 35.5. Between 2015 and 2021, PayPal’s lowest price-to-earnings (P/E) ratio was 20.3.

Applying that conservative multiple to its average expected 2023 earnings of $4.61 yields a price of $93.58 per share by early 2024, implying a 48.9% upside from its Sept. 13 close at $62.84. Recently announced deals with Apple Pay to accept PayPal- and Venmo-branded cards should expand its presence in brick-and-mortar retail, while Amazon also now accepts Venmo (which is owned by PayPal), giving PayPal exposure to Amazon’s vast online marketplace. PYPL shares tumbled in May after the company reported less-than-stellar earnings and then again on Aug. 3 after second-quarter earnings showed a loss in active accounts and a large drop in free cash flow. The stock is down 11.8% in 2023 through Sept. 13. A turnaround could be possible following the company’s announcement it would be tapping Intuit Inc. (INTU) small business exec Alex Chriss to be CEO. Chriss will take the helm on Sept. 27.

EOG Resources Inc. (EOG)

A return pick from last year’s best stocks to buy list, EOG is a U.S. oil and gas producer coming off a successful 2022 in which shares posted a total return of 56.3%. Shares nonetheless are still priced like a value stock, trading for a little less than 10 times forward earnings. Growth is certainly decelerating this year – the red-hot energy market is unlikely to skyrocket as it did in an inflation- and war-plagued year like 2022 – but investors shouldn’t forget the value of an inflation hedge in their portfolios. A 2.5% dividend yield and an impressively low payout ratio of around 20% give EOG some credibility with income investors as well. EOG last reported earnings on June 30, beating analyst estimates on earnings per share and revenue and leading to a multiweek rally after a slow start to the year. The stock has gained 5.6% through Sept. 13.

Grupo Aeroportuario del Sureste SAB de CV (ASR)

Another return pick from last year’s list, this off-the-beaten-path stock is a $7.8 billion Latin American airport operator. The only industrial on this list, ASR also offers geographic diversification and is a mid-cap company that isn’t on most investors’ radars. The stock was a diamond in the rough in 2022, posting a total return of 17% in a bear market. It helps, of course, that passenger traffic has been growing: In August 2023, passenger traffic increased 3.8% year over year, as a 5.9% increase in Mexico and a 23.2% jump in Puerto Rico offset a 13% decrease in Colombia. Airport operators earn money when airlines rent out gates and pay landing fees, as well as from parking, ground transportation, airport retail and advertising, among other sources. The stock pays a trailing dividend of 5.2%, and shares have posted a total return of 12.1% in 2023 through Sept. 13.

Taiwan Semiconductor Manufacturing Co. Ltd. (TSM)

Taiwan Semiconductor Manufacturing, a $475 billion business and the dominant high-level foundry for advanced chips, is next on the list. In the semiconductor industry, foundries are companies that manufacture chips for other companies, and TSM enjoys a massive market share for chips 7 nanometers and under. Apple, which has started to shift its supply chain away from China, is one of TSM’s biggest customers. While the company reported earnings-per-share and revenue beats for the second quarter, it also saw its first profit drop in four years as electronics demand fell. Still, the stock is trading at about 16 times forward earnings and paying a 2% dividend. The stock started 2023 with solid gains, though it started to fade in mid-June and is resting at support levels in the low $90s as of Sept. 13. TSM has gained 23.6% in 2023 through Sept. 13.

Diageo PLC (DEO)

Last up is Diageo, the $90 billion, U.K.-based beverage giant. A consumer defensive stock, Diageo should be able to hold up in a strained macro environment, as alcohol is relatively recession resistant. As with tobacco, alcohol consumers tend to have a fair degree of brand loyalty, and the company’s slate of elite brands gives it enviable positioning in its space, with bar staples such as Johnnie Walker, Guinness, Tanqueray, Don Julio, Smirnoff, Baileys, Ciroc and Bulleit all under its umbrella. Despite net sales jumping 21.4% in fiscal 2022, the stock fell with the broader market last year, losing 17.4%. That’s largely due to its base in the U.K. and a bad year for the British pound. That slump can’t last forever, and shares now trade for about 19 times forward earnings, a discount to its five-year average forward P/E of 24.4. As of the second quarter, Diageo is also part of Berkshire Hathaway’s portfolio, with Buffett’s company owning about $36 million of DEO stock. Shares of the defensive stock have dipped by 8.7% through Sept. 13.

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