In times of crisis people are desperate for stories to explain why their lives are getting worse. This is why storytelling is the most important – and most ignored – aspect of politics right now. The far right offer a simple story, repeated over and over: it’s the immigrants. The Trumps and Farages of the world are surging on the back of this simple, effective storytelling. Can we come up with a better story?
00:00 Intro 03:02 What is salience? 07:02 The media decides what is or isn’t discussed 08:29 The importance of storytelling 10:20 People need stories in times of crisis 14:55 The best storytellers take power 17:35 Citizen journalists on social media are powerful 22:29 Tell simple messages 23:22 What our story needs to be 25:22 WHY the far right is winning
