Gold surged over the $5,500-per-ounce milestone this week, sending throngs of Shanghai residents to gold shops to sell bars, jewelry, and family heirlooms.
Gold has become the go-to safe haven, climbing over 20% since January as geopolitical strife and shaky economic outlooks send investors and savers scrambling for safety. Record prices are leading others to cash in. One trader stated that Gold is an inflation hedge, so Chinese people might always trade it.
Another seller said she was selling jewelry that she previously thought would be worth 1,000 yuan ($14), but they were able to sell it for 10,000 yuan($1,439). This selling pressure, however, has sent gold prices down 5%.
Gold investors cash in profits, driving gold to a 5% decline
China is a leader in gold trading as it remains hostile to digital assets. The record-breaking run has also been propelled by central bank buying to reduce reliance on the US dollar and by strong demand across the board from buyers seeking a safe-haven asset.
Traditional jewelry demand in China declined in 2025 due to high prices, falling about 24 % globally, including in China. As the year began, demand was softer, with high prices dampening traditional retail buying.
Many traders are leaning towards selling. However, a gold seller at a Shanghai mall noted there were still “quite a lot of people” buying gold even at elevated levels, as locals see gold as a long-term store of value.
Meanwhile, global gold prices have fallen 5% after hitting a record high, as investors cashed in on profits. Yesterday, gold prices hit an all-time high of $5,594.82 before pulling back by more than 5% to a low of $5,109.62.
Gold Futures dropped $300 an ounce in two hours, slicing straight through $5,200 and landing near $5,100. Gold volatility is back at 2008 levels, which suggests this is not a calm pullback. This is forced selling showing up in size.
Analysts turn more bullish on gold but flag volatility
Analysts at Société Générale said on Monday they expect gold to reach $6,000/oz by year-end. According to them, the forecast was conservative because prices could well go higher. UBS also raised its gold price forecast for the first three quarters of 2026 to $6,200 per ounce. However, the forecasted year-end price is expected to drop to $5,900 per ounce.
